Reputation is not only important for political and social world alone, but almost in all areas of life. In the business world, the reputation is the central role. Natural context of the company, reputation is an accumulation of the corporate image, a cross between stakeholders groups, and in the path of time (over-the-time). We understand that companies have stakeholders such as employees, shareholders, customers, communities, which often classified as primary groups, and the media, government, suppliers as secondary groups. However, this classification is not standard, because every company has the nature of business is different and even different grouping.

Stakeholder groups are each having a certain image of the company. Collection of the corporate image of each group in a long span of time will form the company’s reputation. Reputation management has the primary duty to manage the image to fit the chill by the company (wished image). Despite this reputation management should be moving in ‘two worlds’ in order not to limp: the world of reality and the world image. Moving in the world of reality in terms of the company should really have the organizational behavior that can support the company’s performance and support the company’s reputation.

Then the steps in the world of reputation management of this reality must be supported by corporate activities so that effective communication other perception is not wrong, and formed the expected image. Reputation management need to be managed properly, it is necessary for a reputation management consultant. You can find out more about reputation management consultant in ReputationManagementConsultants.com.