Selecting the name of the domain is more than just giving an identity for your blog since it could also give impact about how many visitor would visit your blog.

Start with an end in mind (Stephen Covey’s 7 Habits). First of all you need to set the goal about what you want to achieve through your blog. Different purpose of the blog would have different rules as well. Naming personal blog, corporate blog and niche blog which content of certain topic would also be different. In other saying, you need to know what do you want to explore through your blog, how do you want to write it and who do you expect to visit your blog and read your writing.

Refer to Darren Rowse (ProBloger), in order to know the traffic source of your blog, at least you have to know about this three traffic sources :

1. Search Engine (where the visitors come through engine like Google)
2. Loyal Readers (Direct Traffic)
3. Refferal Traffic (from other website that link to your blog)

These three traffic sources would usually create another three categories on how the blogger named their blog in general.

1. Naming the blog that has keyword.
2. Naming the blog with brand.
3. Combining the domain name that has name and brand.

While giving the name of the domain, you need to pay attention to thsese things :

1. Find the name of the domain that could easily remember
2. Find the name of the domain that easy to type – so that the visitor would not type it wrongly
3. Make it as short as possible so that it’s easy to remember and easy to type
4. Avoid using number – because if somebody says; one seventy dot com, how do they supposed to write it ? www.170.com or www.oneseventy.com?
5. Select the name that can be used for long time. Avoid the funny name since the funny thing that may populare now, it may not be populare anymore in future.
6. Avoid using blog name that has copyright. Avoid unnecessary trouble with law